Vehicle Wraps as a Smart Advertising Strategy | Star Sign, Inc.

Jake Harber
Jun 18
2 min read

Updated: Jun 26

In today’s world, we’re surrounded by ever-changing marketing methods like digital ads, billboards, TikToks, and commercials. One form of advertising continues to deliver consistent and long-term results, and that’s vehicle wraps. At Star Sign, we’ve seen firsthand how powerful vehicle wrap advertising can be for businesses here in southern Utah.

What is vehicle wrap advertising?

Vehicle wrap advertising involves covering part or all of a company vehicle with a printed vinyl design that promotes your business - maybe you include a logo, contact information, services, and any other visuals that reflect your brand. These graphics can be applied to cars, trucks, vans, trailers, or anything that you drive.

At Star Sign, we handle the entire wrap process in-house, from custom-designing your wrap to installing it on your vehicle. We pride ourselves in helping businesses transform their vehicles into mobile billboards that market their business 24/7.

Why vehicle wraps work as advertising

Thousands of daily impressions

Well-designed vehicle wraps get noticed, whether it’s at a job site, driving around town, or stuck in St. George rush traffic. Studies estimate that a single wrap can generate anywhere from 30,000-70,000 impressions per day, and this advertising doesn’t disappear after a few days (source: https://ectts.com/2019/02/vehicle-wrap-statistics/).

Build local brand awareness

People do business with companies that they recognize, and when your wrapped vehicle becomes a familiar sight around the community, your brand will stay top-of-mind. This visibility creates credibility.

One-time cost with long-term results

Unlike other advertising methods, vehicle wraps are a one-time investment. These wraps can last from three to five years with proper care, which means you’re getting thousands of advertising impressions every day for years, all without paying for renewals or clicks.

A more professional and established look

First impressions matter in business, and a clean, branded vehicle shows customers that you’re serious about what you do. Whether you’re pulling into a client’s vehicle or an event, a wrapped vehicle shows that your business is professional and trustworthy.

Let's talk about your vehicle wrap

If you’re considering a vehicle wrap, we’d love to walk you through the process. At Star Sign, we offer:

Custom designs tailored to your brand
High-quality materials and printing
Professional installation
Options for full wraps, partial wraps, or simple vinyl graphics

No matter your budget or vehicle type, we’ll help you get the most from your wrap, because we don’t just sell signage, we help businesses grow as their marketing partner.